2020年全球TWS真无线蓝牙耳机市场数据

Release time：2021-05-17
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source：weiixn
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近日，Counterpoint发布了2020年全球TWS真无线蓝牙耳机市场份额数据，该榜单的前五名分别是:苹果（31%）、小米(9%)、三星(7%)、JBL(4%)、QCY(3%)。

Counterpoint还预计2021年全球TWS真无线耳机市场同比增长33%，达到3.1亿台，同时预测前五大品牌是苹果（27%）、小米(9%)、三星(7%)、JBL(4%)、QCY(3%)。

2020年全球TWS真无线蓝牙耳机市场数据


对于苹果来说，虽然其市场份额被其他厂商挤压，但依然在该市场上牢牢占据第一位置，且高端市场基本上是被苹果公司掌握。对于高端产品的需求将会在今年第三季度爆发，这主要是苹果极可能在第三季度发布新的AirPods产品。


目前苹果最新的真无线蓝牙耳机是2019年发布的AirPods Pro以及AirPods2，至今已经超过一年多的时间，市场对于新产品的需求比较强烈，同时旧款产品的销量正逐步放缓。

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