魅族架构再调整:魅族魅蓝或合并

Release time:2018-05-18
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source:新浪科技
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魅族架构再调整:魅族魅蓝或合并

魅族科技日前发出内部邮件,再次做出人事架构调整,魅族副总裁杨柘继续负责营销,魅族科技副总裁兼魅蓝事业部总裁李楠则负责销售。

魅族架构再调整:魅族魅蓝或合并

李楠负责销售中心

调整后的魅族领导人依旧是董事长兼CEO黄章,但最重要的变化,以及这次调整的核心关注点仍是杨柘与李楠两人。

杨柘将继续负责营销,任市场中心CMO,向董事长兼CEO黄章汇报;李楠则成了营销中心CSO,负责Sale(销售)部分,即销售中心相关业务及团队管理, 向黄章汇报。

魅族架构再调整:魅族魅蓝或合并

调整后的魅族市场中心架构

魅族与魅蓝事业部实际将合并

对外界来说,这次调整,意味着魅族与魅蓝两个独立事业部再次合并,虽然邮件里并没有这种说法。但细看分工:销售中心全面负责魅族、魅蓝手机产品整体操盘,公司产品国内线下销售业务;市场中心全面负责魅族、魅蓝手机产品品牌推广、市场营销、媒体公关等业务。这其实就是将原本魅族魅蓝两个品牌的工作重新整合,再分到杨柘与李楠现在负责的部门中。

另外一个值得注意的点是,现有架构中没有原魅族科技总裁白永祥的名字——此前一直有传言说老白已经是退休状态,现在这种说法似乎已经被验证。

2017年12月,魅族才进行过一次架构调整在原有的魅族、魅蓝、Flyme事业部基础上,增添海外事业部、配件事业部。

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