中国曲面显示器近况,这两大主力市场表现如何?

Release time:2017-07-14
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source:群智咨询
reading:1929

根据群智咨询(Sigmaintell)调查数据,一季度曲面显示器整机需求急剧下降,整机出货量30.3万台。二季度面板厂与整机厂增加对曲面显示器的促销力度,预计曲面整机出货量47.2万台, 市场渗透率11%,QoQ环比增长约57%。

中国曲面显示器主力市场为网咖和消费性市场两大类:

一、 网咖市场:2017年换机需求减弱, 31.5”曲面显示器出货量下降。

中国网咖市场换机产品主要是31.5”FHD曲面产品,2015年换机数量约600万台,2016年换机数量约550万台。由于网吧向网咖转型发展速度过快,2017年网咖行业开始洗牌,导致网咖数量减少,对网咖显示器需求冲击较大。尤其在网咖市场占有65%份额的31.5”首当其冲,2017年换机需求大幅减少。

面对网咖需求缩减,面板厂与整机厂正在互相推动,希望迎合中国电竞市场快速增长的态势,推动中国曲面显示器市场与电竞市场同步增长。曲面显示器的性能上看,曲率半径已由3000R缩减到1800R,环绕效果加强,尤其对于电竞玩家,曲面已成为标配参数。

二、 消费类市场:曲面显示器尺寸结构与中国消费类市场需求不匹配。

中国消费类市场显示器需求主要尺寸是21.5”和23~24”,其中21.5”占比40%左右,23~24”占比25%左右。而曲面显示器主要尺寸是23.6”、27”、32”,平均尺寸偏大,与中国消费类市场需求存在较大差异。

目前面板厂已开始在中国显示器市场加强中尺寸曲面的推动,这将会大大提高曲面整机的市场渗透率。

三、 曲面显示器震荡中调整:31.5”QHD平面价格已低于FHD曲面。

根据群智咨询(Sigmaintell)调查数据,目前曲面显示器市场以23.6”、27”、31.5”为主,但受到平面和QHD产品两面夹击,尤其31.5”QHD与31.5”FHD曲面竞争尤为激烈。根据群智咨询(Sigmaintell)调查数据显示,二季度中国显示器市场31.5”QHD显示器价格比FHD曲面低10%。

曲面与平面显示器相比是外部造型的提升,而QHD与FHD相比是画质画面上的提升。随着电竞游戏片源分辨率的提升,消费者对画质的需求越来越强,群智咨询(Sigmaintell)认为,如何维持曲面市场竞争力,曲面显示器市场和产品策略亟待调整。

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