2022年全球AR/VR头显出货量970万台，同比下滑12.8%

Release time：2023-03-20
author：AMEYA360
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　　市场研究机构IDC近日发布的最新研究报告显示，受严峻经济环境和厂商提价影响，大幅调低AR和VR头显在2022年剩余时间及以后的展望。

　　IDC预计，2022年全球AR和VR头显全球出货量为970万台，较2021年同比下降12.8%。而对比IDC先前预估今年两者合计出货为1107万台来说，下修幅度高达12.3％。不过，IDC认为2023年将恢复增长态势，而出货量将同比增长31.5%。预计AR和VR头显在未来数年将持续增长30%以上，到2026年的出货量将达到3510万台。

2022年全球AR/VR头显出货量970万台，同比下滑12.8%

　　2022年全球AR/VR头显出货量970万台，同比下滑12.8%

　　以合计出货量中占比最高的VR头显来说，IDC表示，Meta受惠于中价位VR头戴装置Quest 2大热卖，即使Meta缺乏价格亲民的入门产品支援，今年Meta在VR硬体市场占有率估计来到84.6％，比去年的78％又成长，遥遥领先所有竞争对手，亚军为字节跳动旗下的Pico，市占率为7.4％。

　　至于今年VR硬体全球出货量第三至五名的市占率都差不多，市场份额都是在1～2％左右，HTC在全球VR设备市场的市占率为1.1％，排名第四，换算出货量为10.67万台，与2021年的排名相同。

　　IDC表示，随著Meta为了减少亏损、反映零组件成本而在今年中调高已经上市一年多的Quest 2售价，加上索尼将在2023年2月推出高价的PSVR 2、苹果也会在明年进入VR市场，在具有市场号召力的VR硬体价钱纷纷走扬、经济又不景气下，2023年消费者对VR的支出将更为谨慎，不过IDC强调，在接下来几年中，VR在商用与B2B领域的成长将超过消费性领域。

　　HTC早在2018、2019年就将VR经营重点转往商用，针对企业需求开发的一体机Focus也已经出到第三代，都让宏达电在VR消费性市场遭到经济前景不佳衝击时，有机会在VR商用与B2B领域获得保护。


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