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Xiaomi Overtakes Fitbit and Apple to Become the Largest Wearables Vendor in <span style='color:red'>EMEA</span> in 2018Q3

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Xiaomi Overtakes Fitbit and Apple to Become the Largest Wearables Vendor in EMEA in 2018Q3

Shipments of wearable devices in EMEA grew 55% year over year to 6.6 million units in 2018Q3, according to data from International Data Corporation's (IDC) Worldwide Quarterly Wearable Device Tracker. Basic wearables, including wristbands, grew 48% year over year to represent 55.5% of the market. Smart wearables, including smartwatches, increased 65% from the same period last year."Although smart wearables continue to grow strongly in Western Europe driven by the success of smartwatches, basic wearables excelled in Central and Eastern Europe and the Middle East and Africa market in 2018Q3, due to the success of Xiaomi. The Chinese vendor flooded the market with its low-end Mi Band 3 wristband, which became a top seller in EMEA," said Francisco Almeida, senior research analyst for IDC's European Wearable Devices.Smart wearables continued to experience strong growth in the region, driven by strong performances from Apple, Samsung, and Fitbit. Apple shipments increased 52% year over year due to the continuous success of previous versions of the Apple Watch, as well as the launch of the new Apple Watch Series 4. Samsung had a stellar quarter with the release of its Galaxy Watch, which was the main driver for the vendor's growth of 75% year over year in the smart category. Fitbit continues the transition from wristbands to smartwatches, which is helping the brand to offset the strong decline in the basic wearables segment. The vendor became the third-largest smartwatch maker in the quarter.After five consecutive quarters of decline, basic wearables grew 47.5% in 2018Q3 from the same period last year. Xiaomi wristbands Mi Band 2 and Mi Band 3 drove most of the growth in the category. The connected watches from Fossil Group also contributed to the growth of watches in the basic wearables category.The EMEA wearable device market is expected to reach a total of 43.8 million units shipped in 2022 and a total market value of $11 billion. Smart wearables, particularly smartwatches, will account for most of the market in 2022, while basic wearables still have pockets of growth potential in some product types, namely earwear and clothing.

Key word：

Xiaomi

Release time：2018-12-27 00:00 reading：1199 Continue reading>>

Ongoing Commercial Renewals Maintain Stability in The <span style='color:red'>EMEA</span> Traditional PC Market

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Ongoing Commercial Renewals Maintain Stability in The EMEA Traditional PC Market

The Europe, Middle East, and Africa (EMEA) traditional PC market (desktops, notebooks, and workstations) came in stable in the third quarter of 2018, with the market turning positive (+0.5% YoY) and totaling 18.1 million units, according to International Data Corporation (IDC). The commercial space grew 4.9% YoY as ongoing device renewals continued and the adoption of Windows 10 picked up, while the consumer space remained negative (-4.1% YoY), recording a decrease in both desktops and notebooks. Desktops declined for the first time this year (-2.4% YoY), but continued to grow in the commercial space. A stable notebook performance (+1.4% YoY) kept the market in positive territory, as mobility adoption and renewals continue to drive demand in the commercial space.The Western European traditional PC market registered overall growth of 2.0% YoY, with the commercial segment continuing to show strong growth (+8.3% YoY), offsetting the impact of the consumer decline (-5.5% YoY). The overall consumer decline can be attributed primarily to desktop, where erosion persisted, while notebook also continued to decline, albeit at a softer rate. On the commercial side, ongoing device renewals in the midmarket space, as well as growing Windows 10 adoption, continued to drive growth in this segment. Being a back-to-school quarter, education undoubtedly contributed to this growth. From a sub-regional perspective, the Nordics, DACH, and UKI were strong performers this quarter, but Benelux recorded the strongest results, boosted by strong double-digit growth in the commercial space."In WE, renewals continued to affect the commercial space positively, despite the impact of the component shortage, especially on the CPU side," said Laura Llames, research analyst, IDC Western Europe Personal Computing. "All the subregions performed well in this space, with Benelux and DACH leading the rally."Despite the negative performance in the consumer PC market in Western Europe, ultramobile, thin and light, and 2-in-1 devices continue to elicit consumer interest, softening the overall notebook decline as the holiday season approaches. Gaming, while not substantial in volume, persists in providing a strong pocket of growth in this segment."The third quarter of the year reported surprising results given the different dynamics in the CEE and MEA regions,” said Stefania Lorenz Associate VP CEMA. “The traditional PC market in the CEMA region reported a contraction of 2.4% YoY. The MEA dragged the overall region to negative results due to the worst decline recorded in Turkey as the market dropped by nearly 60% YoY. The country is facing major challenges with currency fluctuation as well as economic uncertainty affecting all commercial sectors.” “Contrary to the strong decline in MEA, the CEE region reported better than expected results, increasing 7.1% YoY,” said Nikolina Jurisic, product manager, IDC CEMA. “Behind the overall success is Russia reporting double-digit growth. Despite all the uncertainty about sanctions and fluctuation of the ruble, the country’s economy remained stable with low inflation during the quarter. Demand continued to be strong thanks to few large deals in the corporate and public sector and with retailers already purchasing for the Christmas season.”Vendor HighlightsTraditional PC market consolidation persisted, and the top 3 vendors' share continued to grow in 2018Q3. The top 3 players accounted for 64.2% of total market volume, compared with 61.3% in 2017Q3.HP Inc held on to no. 1 position in EMEA, gaining 0.5% YoY to reach 28.4% market share. Solid results across both segments helped maintain the company’s leadership position.Lenovo (including Fujitsu) once again secured the second spot, reporting 23.9% market share (an increase of 1.0% YoY). Particularly strong notebook performance in the commercial space supported its overall results.Dell Inc. retained third place with a market share of 13.0% (up 1.5% YoY). Dell had an exceptional quarter, with double-digit growth across both segments attributing to their strong growth in market share.Acer came fourth in the overall ranking with 9.0% market share (up 0.8% YoY). A solid performance in the shrinking consumer market, and an exceptional commercial performance, aided by back to school, drove this growth.Apple crept into fifth with 7.3% market share (down 0.6% YoY). Despite a decline, Apple outperformed ASUS, which continued to erode in the EMEA market.

Key word：

Market trend

Release time：2018-10-24 00:00 reading：1057 Continue reading>>

<span style='color:red'>EMEA</span> External Storage Market Returns to Explosive Growth

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EMEA External Storage Market Returns to Explosive Growth

The total EMEA external storage systems value increased almost by 24% in dollars in the first quarter of 2018 (+7.4% in euros), according to International Data Corporation's (IDC) EMEA Quarterly Disk Storage Systems Tracker, 1Q18.The all-flash-array (AFA) market value recorded high double-digit growth in dollars (58.7%), accounting for 32.7% of overall external storage sales in the region, with most gains recorded in the CEMA subregion. Hybrid arrays, in turn, came close to representing half of total external storage shipments (49.1%). The growth in flash-powered arrays came at the expense of HDD-only systems, which recorded yet another double-digit decline (-24.9%)."The EMEA external storage market showed remarkable growth in 1Q18, aided by a favorable exchange rate and returning growth for some major players," said Silvia Cosso, research manager, European Storage and Datacenter Research, IDC. "Digital transformation (DX), alongside infrastructure optimization, is the main driver pushing investments in the region. As AFA penetration in the average EMEA datacenter is still low, and end-users have just started dipping their toes into IoT and AI-related projects, we expect further growth in the emerging segments of the datacenter infrastructure market, although with an increasing share of this being captured by public cloud deployments."Western EuropeThe Western European market grew 23.9% in U.S. dollar terms, and by 7.4% in euro terms. All flash arrays remained stable at a third of total shipments, with a year-on-year increase well exceeding 50%The big news of this quarter was a U.K. market returning to growth after 14 consecutive quarters of decline or zero growth in U.S. dollar terms. An unfavorable exchange rate and difficult macroeconomic conditions reflected in stalling investments have been affecting the U.K. market, but DX is finally bringing some investment back.Meanwhile, the German and French markets continued to show strong growth on the back of higher business confidence at the beginning of the year.Central and Eastern Europe, the Middle East, and AfricaAlongside Western Europe, the external storage market in Central and Eastern Europe, Middle East and Africa (CEMA) reached 24.1% YoY growth ($423.2 million) triggered by a solid double-digit value boost in both subregions, CEE and MEA.Both flash-based storage arrays (flash and hybrid) recorded sizeable growth. However, AFA gained 8% share increase compared to a year ago, to account for 30% of total market value, thanks to investments shifting from HFA to AFA, especially in the CEE region. Datacenter upgrades to AFA solutions were a major focus of most storage vendors.As predicted by IDC, CEMA's positive performance was visible across most big countries, resulting from major verticals investing in datacenter preparation for 3rd platform workloads and technologies. Although emerging, projects related to digital transformation were increasingly present on end users' agendas. As a result, the high-end segment exploded with three-digit YoY growth and the midrange segment stabilized to reclaim 60% of the market."As long as the macroeconomic framework does not endure any major changes, the external storage market potential in the region will continue to be visible in the near future," said Marina Kostova, research manager, Storage Systems, IDC CEMA. "Vendors leveraging a regional strategy to address digital transformation efforts and changing consumption models of the market with initial datacenter investments from a growing number of smaller companies, are poised to be more successful."Top 5 Vendors, EMEA External Disk Storage Systems Value ($M)Vendor1Q171Q17 Market Shares1Q181Q18 Market Shares1Q18 YoY GrowthDell EMC$ 407.5126.03%$ 631.0232.53%54.85%NetApp$ 282.4018.04%$ 343.7117.72%21.71%Hewlett Packard Enterprise$ 242.5115.49%$ 269.7513.91%11.23%IBM$ 166.9310.66%$ 144.967.47%-13.16%Hitachi$ 146.639.37%$ 137.807.10%-6.02%Others$ 319.4920.41%$ 412.7321.28%29.19%Grand total$ 1,565.46100.00%$ 1,939.97100.00%23.92%** Hewlett Packard Enterprise includes the acquisition of Nimble, completed in April 2017.

Key word：

EMEA

Release time：2018-06-08 00:00 reading：1040 Continue reading>>

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Desktop Renewals in the Commercial Space Drive Stabilization in the EMEA PC Market

The Europe, Middle East, and Africa (EMEA) traditional PC market (desktops, notebooks, and workstations) recorded slight growth in the first quarter of 2018, with the market going positive (+0.6%) and totaling 17.5 million units, according to International Data Corporation (IDC). The commercial space grew +6.2% due to enterprise renewals, while the consumer space declined 5.2% as market saturation in Western Europe led to heavy declines across the region. Notebooks posted a slight decline for EMEA (-0.5%) as continued demand for mobility and security drove strong commercial growth, offsetting the weak consumer performance in Western Europe. Desktops were the real drivers this quarter, posting an overall growth in EMEA of +2.9% YoY, as ongoing traction in the gaming market aided the overall consumer performance, while enterprise renewals contributed to the strong commercial outlook.In Western Europe, the overall traditional PC market contracted by 4.3% YoY. Notebooks came in as expected, with demand for mobility and security continuing to act as strong drivers of growth in the commercial space. On the other side, desktops made a resurgence and showed clear signs toward stabilization, very nearly breaking flat. Commercial traditional PC shipments in Western Europe increased by +6.3% YoY. Solid growth was registered transversely across both product categories, but the strongest results came from desktops, which posted their first annual growth in 14 quarters."In Western Europe the commercial segment had an outstanding quarter, with certain subregions such as UKI and Benelux posting double-digit growth," said Laura Llames, research analyst, IDC Western Europe Personal Computing. "As recent data breaches and the looming influence of the GDPR compliance mandate have caused growing security concerns, both the public and private sectors are ramping up to renew their devices."The consumer PC market in Western Europe declined by 16.7% YoY. Gaming is still maintaining healthy traction in the market, with casual gaming at the forefront, but its low base volume rendered it insufficient to shift the market trend."In the first quarter of 2018 the PC market recorded excellent YoY results in CEMA, boosted by stronger demand in the CEE region. The overall PC market in CEE reported a YoY increase of 14.3%. This unexpected growth was driven by both the consumer and commercial segments. Most countries across the CEE region recorded sound growth, with Russia reporting the strongest performances in both desktops and notebooks," said Stefania Lorenz, associate VP CEMA. "Despite all the imposed sanctions on Russia since last year, the PC demand in 2018Q1 has seen the best YoY growth for a long time, reaching total PC volumes of 1.2 million. The foreseen economic stability and the ruble improvement at the end of 2017 have influenced the top vendors to push PC products to the channel, possibly creating inventory for the upcoming quarters.""The central part of the region also saw notable growth in key countries with Hungary, Czech Republic, and Poland reporting better results than forecast," said Nikolina Jurisic, product manager, IDC CEMA. "The notebook market, in the mentioned countries, reported strong increases thanks to the improved consumer confidence on the back of stabile economic growth, which remains mostly driven by private consumption and boosted by foreign and domestic investments. The commercial PC market was driven by small-scale and medium projects in the public and corporate sectors." She added that the MEA region also performed above expectations, reporting YoY growth of 6.2% thanks to good results from the largest countries. "Turkey and Saudi Arabia have both applied aggressive retail promotions and in Saudi Arabia, after the VAT tax implementation at the beginning of 2018, a few vendors have offered a VAT discount campaign to boost consumer demand," she said.Vendor HighlightsTraditional PC market consolidation has continued, and the top 3 vendors' share continued to grow in 2018Q1. The top 3 players accounted for 63.6% of total market volume, compared with 58.3% in 2017Q1.HP Inc. held on to the top spot in EMEA, gaining +3.1% market share YoY to reach 28.8%. Strong performance both in notebooks and desktops boosted its results.Lenovo retained its second spot, reporting 21.4% market share (up by +0.8% YoY). Solid performance in the commercial space, both desktops and notebooks, drove its overall results.Dell Inc. secured the third position with a market share of 13.4% (up +1.4% YoY). A strong notebook performance combined with even stronger desktop results, both in the consumer and commercial space, contributed to its overall growth in the region.Acer was fourth in the overall ranking with 7.9% market share, dropping 1.9% YoY, primarily due to a poor performance in Western Europe. However, it maintained its strong foothold in CEMA, reporting positive YoY growth.ASUS finished fifth with 7.5% market share (down 1.8% YoY). The vendor had another challenging quarter, except in CEMA where it maintained positive YoY growth in the notebook space.

Key word：

PC Market

Release time：2018-04-24 00:00 reading：1130 Continue reading>>

Tougher Smartphone Market in <span style='color:red'>EMEA</span> in 2017 Sees Emerging Markets Slow But Apple Gains

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Tougher Smartphone Market in EMEA in 2017 Sees Emerging Markets Slow But Apple Gains

　　The EMEA mobile phone market saw smartphone volumes fall for a second year in 2017, while there was a relative boom in shipments of lowly feature phones, a reversal of the previous trend.　　Smartphone volumes were down modestly at 361 million, against 374 million in 2016. Feature phone shipments rose by 8.7% to 206 million. Smartphone market value was marginally lower in dollar terms at $109 billion, though the drop was more pronounced in euros, at €96 billion, against €101 billion in 2016.　　"Looking at the European market of the European Union, Norway, and Switzerland, consumers are spending more money on phones even as they buy them less frequently. This is true of countries in both Western and Central Europe," said Simon Baker, program director of mobile phone research in IDC CEMA. In a year when the European economy showed shoots of recovery, and the euro rose against the dollar, the drop underlined the pressures as the smartphone business matures.　　Apple managed to stand out in a difficult market, commented Susana Santos, senior research analyst at IDC Western Europe. The premium iPhone X was only launched in November but added some $4.3 billion to Apple sales in the European market across the year, over a sixth of the annual Apple total. Sales in the more affluent Western European countries were overall flat, though Germany stood out, but overall in EMEA the shipment value of Apple iPhones rose to 37.5% of total smartphone value, on sales of 57 million iPhones across the year, up from 34.2% of the market value and 54.8 million iPhones in 2016.　　The competition to Samsung from Huawei helped to revitalize the top end of the Android market, and in Europe sales of Android phones above $700 (€619 in 2017) were up by a fifth from 2016. But there was a trend to keep older premium models in production at lower prices to keep volumes buoyant as consumers looked for better value in their phone purchases. Samsung continued to dominate Android sales in EMEA and in 2017 held on to a two-fifth share, while Huawei's challenge slowed, with the Android share only slightly above that of the previous year at 13.4%. The relaunch of the Nokia brand by HMD saw it reestablish itself in many of the countries of old Nokia strength; over half of its global smartphone sales were within EMEA.　　Other key trends in the EMEA market in 2017:　　While the decline in the smartphone market has already been evident in the more developed markets of Western and Central Europe, many of the emerging markets of EMEA are now seeing the same contraction, even though many are far from saturated by smartphones.　　Despite the regional market being dominated in demographic terms by Africa's 1.2 billion population, in 2017 there was no increase in the entry-level segment of the smartphone market. This has been to the detriment of several smartphone players, among them Alcatel and Lenovo, which had targeted the entry-level and saw their positions suffer during the year.　　Feature phones are no longer in rapid decline. Not only are they showing a strong resurgence in Africa, their sales volumes are falling more slowly than before across Europe.　　While the Middle East market is still subdued in the aftermath of the oil price drop, the market in Russia has risen back up to near the same dollar value as before the 2014 ruble slump despite the lower exchange value of the local currency.

Key word：

Smartphone Market

Release time：2018-04-19 00:00 reading：1271 Continue reading>>

<span style='color:red'>EMEA</span> Purpose-Built Backup Appliance Market Declined in 4Q17

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EMEA Purpose-Built Backup Appliance Market Declined in 4Q17

　　EMEA purpose-built backup appliance (PBBA) vendor revenues declined 9.5% year over year to reach $233.6 million in the fourth quarter of 2017, according to the International Data Corporation (IDC) Worldwide Quarterly Purpose-Built Backup Appliance Tracker.　　Total EMEA PBBA open systems vendor revenue decreased 7.3% year on year, with revenues of $216.7 million. Mainframe system sales decreased 30.2% year on year in 4Q17.　　"PBBA is still a key component of the backup and DR solutions for the EMEA organizations, but the advent of other new backup and DR solutions such as hyperconverge, cloud gateways, and cloud-native applications are impacting negatively on demand for PBBA solutions in this region," said Jimena Sisa, senior research analyst, EMEA Storage Systems, IDC.　　EMEA PBBA Vendor Revenue by Product, 4Q17 (Revenues in $M)Vendor Revenues ($M)4Q16 Revenue4Q16 Market Share4Q17 Revenue4Q17 Market Share4Q17/4Q16 GrowthMainframe systems$24.39.4%$16.97.2%-30.2%Open systems$233.890.6%$216.792.8%-7.3%Total$258.1100.0%$233.6100.0%-9.5%Open SystemsVendor Revenues ($M)4Q16 Revenue4Q16 Market Share4Q17 Revenue4Q17 Market Share4Q17/4Q16 GrowthIntegrated System$96.441.2%$64.329.7%-33.3%Target System$137.458.8%$152.470.3%10.9%Total$233.8100.0%$216.7100.0%-7.3%　　Regional Highlights　　Western Europe　　Vendor revenue in Western Europe decreased 7.2% year on year in 4Q17 to $181.9 million. Nevertheless, an increase that came from target systems has been reported with a 17.8% rise year on year.　　Some countries show stable macros with some modernization deals. There was robust PBBA spending in Iberia and Benelux, with year-on-year growth of 38.2% and 24.6%, respectively. In the United Kingdom, uncertainty is still high, with lower business confidence due to Brexit and political turmoil.　　"Legacy hardware solutions have been facing difficult market conditions due to the modernization of datacenters. However, the implementations of hybrid storage infrastructures and the advent of the GDPR deadline is driving organizations' IT investment in on-premise solutions due to the benefits they offer — a cost effective way to extend an organization's existing investment and data protection hardware and software without having to change existing processes — which has helped to boost the PBBA market in certain countries in Western Europe," said Sisa.　　CEMA　　The Central and Eastern Europe, Middle East, and Africa (CEMA) PBBA market failed to keep the momentum from the previous quarter and declined 16.6% for $51.7 million in 4Q17. A change of backup strategy of some of the leading vendors and higher penetration of smaller companies affected market ranking and overall market performance.　　The total market in both CEMA subregions recorded a double-digit decline, though displaying different segment preferences. Central & Eastern Europe (CEE) target PBBA systems kept the positive trend, while integrated systems contracted significantly. Conversely, investments in integrated systems in the Middle East & Africa (MEA) continued to grow, tripling their share year on year.　　"While growth is temporarily stalled, the potential for hardware backup solutions in CEMA is not exhausted," said Marina Kostova, research manager, IDC CEMA. "As in WE, GDPR compliance will support investments in CEE and the slower public cloud development in the overall region will concentrate investments on on-premise primary and secondary storage solutions, including PBBA."

Key word：

EMEA

Release time：2018-03-20 00:00 reading：1292 Continue reading>>

model	brand	Quote
MC33074DR2G	onsemi
TL431ACLPR	Texas Instruments
CDZVT2R20B	ROHM Semiconductor
BD71847AMWV-E2	ROHM Semiconductor
RB751G-40T2R	ROHM Semiconductor

model	brand	To snap up
IPZ40N04S5L4R8ATMA1	Infineon Technologies
BU33JA2MNVX-CTL	ROHM Semiconductor
TPS63050YFFR	Texas Instruments
BP3621	ROHM Semiconductor
ESR03EZPJ151	ROHM Semiconductor
STM32F429IGT6	STMicroelectronics

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