VR Market Shipments at 4.65 Million Units in 2018; Competition Between Oculus and <span style='color:red'>HTC</span> Would Intensify
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VR Market Shipments at 4.65 Million Units in 2018; Competition Between Oculus and HTC Would Intensify

According to the latest research by TrendForce, the global VR market sees marginal growth this year, and will remain inactive till the year-end due to the conservative attitude of most manufacturers and lack of new products. TrendForce expects major manufacturers to schedule their new product launching at the end of the year to leverage the market in 2019. As for the rest of this year, the competition between Oculus and HTC in the Chinese market would be a focus for global VR market. TrendForce reveals that global shipments of VR devices, including PC-based VR, console-based VR and standalone VR, recorded 3.65 million units in 2017, and will reach 4.65 million units in 2018, a YoY growth of 27.4%. “Sony's strategy this year continues to focus on console-based VR market, with the shipments estimated at 2 million units thanks to loyal users of PS4 and the Christmas sales,” says Jason Tsai, an analyst of TrendForce. On the other hand, Oculus has not released its high-end standalone VR device--Santa Cruz, but has entered the Chinese market with Oculus Go via cooperation with Xiaomi. For the whole year of 2018, TrendForce estimates that the shipments of Oculus will come to 900,000 units. With regard to HTC, who has launched Vive Focus and Vive Pro successively, its shipment is estimated at around 600,000 units. The brand will only have limited growth due to competition with Xiaomi in the Chinese market. The shipment of another VR device, Windows Mixed Reality Headset, may decline to 150,000 units while most of its partners have turned a conservative attitude towards the VR market.  When Sony continues to exclusively focus on the console-based VR for gaming market, Oculus and HTC have emerged to be major players in VR market. HTC launched new products ahead of Oculus to take the lead in market, but Oculus Go then allowed Oculus to catch up, especially after Oculus’s cooperation with Xiaomi. The products are now branded with Xiaomi, produced by Xiaomi, and connected to the platform of Xiaomi, who has been actively assisting Oculus in increasing the shares in the Chinese market. In addition, other Chinese branded companies may follow suit and join the camp of Oculus like Xiaomi. This would bring greater pressure to HTC, and make it easier for Oculus to go through the development of its high-end model--Santa Cruz. Tsai believes that Oculus would schedule the launch of Santa Cruz at the end of this year or even early next year, further pushing the company's shipments to 1.3 million units in 2019. 
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Release time：2018-07-12 00:00 reading：1120 Continue reading>>
Google Buys <span style='color:red'>HTC</span>'s Pixel Team
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Google Buys HTC's Pixel Team

　　Google will pay $1.1 billion in cash to acquire HTC's Pixel smartphone operations, including employees and intellectual property, in a deal that represents Google's second major foray into the smartphone business following its brief ownership of Motorola Mobility. 　　HTC has served as the contract manufacturer for Pixel, the Android phone Google introduced last October. Pixel and Pixel XL were designed and developed by Google and not based on any existing HTC device, according to Google.　　Ryan Reith, vice president of mobile device tracking at market research firm IDC, said he didn't see the logic in the deal from Google's perspective. "I don't see why you would want to bring that [manufacturing capability] in house," Reith said.　　Under the terms of the deal, about 2,000 HTC employees — most of whom were already working on the Pixel smartphone — will join Google. Google will also receive a non-exclusive license to HTC intellectual property involved, HTC said. The deal is expected to close early next year.　　The acquisition comes a little more than a year after Google created its own internal hardware division to house products including Pixel phones as well as Google Home, Chromecast and others. As part of that initiative, Google hired David Foster, formerly the head of Amazon's hardware group, to serve as head of Google's hardware group last October. Google plans to unveil its second generation of "Made by Google" products on Oct. 4.　　In a blog posting Thursday (Sept. 21), Rick Osterloh, senior vice president of Google's hardware division, said the HTC employees joining Google have already been working closely with Google on Pixel. Osterloh added, "we're excited to see what we can do together as one team."　　HTC, which for years was one of the top suppliers of handsets, has in the past four or five declined precipitously, Reith said. He said HTC has been shopping itself for a couple of years and that a lot of the firm's top smartphone engineers have departed.　　Speculating, Reith said, "The only thing I could come up with is that they want to control some level of hardware and turn that away from just phones," Reith said. There are any number of firms with experience making Android phones that would be happy to serve as Google's smartphone manufacturer, Reith said. For other products such as smart home products such as Google Home, that contract manufacturing supply is not as well established, he added.　　Prior to the Pixel, HTC also worked with Google on other Google-branded handsets, including the Nexus One in 2010 as well the Nexus 9 tablet in 2014.　　In 2011, Google paid $12.5 billion for Motorola Mobility. It sold most of Motorola Mobility — minus about 2,000 patents and some engineering staff — to Lenovo for about $2.9 billion in 2014.
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Release time：2017-09-22 00:00 reading：1191 Continue reading>>

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