手机相机能力太强,三大厂接受需求冲击

Release time:2019-12-20
author:AMEYA360
source:与非网
reading:1804

  随着多镜头手机崛起,手机的相机功能越来越强势,也造成相机需求缩水,全球数码相机出货量创下 3 年来新低,相机制造商只能将重心转攻高端市场,提高销售单价。

  据日本国际相机影像器材工业协会(CIPA)统计,今年前 9 个月全球相机出货量约为 1126 万台,仅达去年同期(1464 万台)的 77%水平。近年相机出货量逐年下滑,今年也持续走下坡路,若与 2017 年同期出货量(1891 万台)相比,降幅更加明显。

手机相机能力太强,三大厂接受需求冲击

  与此同时,数码相机顶端三大厂——佳能、尼康、索尼都接受着来自手机的冲击。

  最先受到影响的是尼康,据报道,预计 2019 年尼康数码相机的全球销量将被索尼赶超,且预计 2019 财年(截至 2020 年 3 月)影像部门将亏损 100 亿日元。这是尼康自 1998 财年以来首次出现亏损。

  尼康的老对手佳能也在面对同一场危机。今年 4 月,佳能预计 2019 年主要业务盈利情况的合并营业利润会微微超过 2700 亿日元,比 2018 财年减少两成。这一金额较此前的预期下调约 500 亿日元。

  从今年的整体销量来看,三大相机制造商的销售皆走下坡,相对来说索尼营收相对其它两厂较为缓慢,营收商已经超过了尼康,成为仅次于佳能的第二相机大厂。

  最近佳能、尼康都在寻找新的营收来源,有消息称,尼康已开始摸索金属加工设备等机床业务,以填补影像部门营收下滑所带来的影响。

  韩媒报道指出,2020 年东京奥运有望提高全球相机出货量,但体育赛事创造的需求仅在一时,仍无法恢复整体相机需求。海外业界相关人士认为,今年销量比去年要低,恐怕会开始削减明年运营预算,加上原本是相机市场支柱的可换式镜头相机需求也开始停滞,未来恐不乐观.

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